"When Ed Map embarked on a strategic pivot in the Higher Education market, we asked Iris Creative to help us validate the market opportunity and devise a Go-to-Market Strategy. Shannon worked closely with the Ed Map Sales, Marketing, Product and Executive teams to expand on our prior work, contributing her market knowledge and research. Her Go-to-Market Strategy resonated well so I asked Shannon to lead executing the plan with the goals of rallying our Sales and Marketing organizations around the pivot and introducing our new direction to partners, customers and the market in general. A year since the project began, we are delighted with the results achieved and now consider Shannon an essential member of the Ed Map team".
Iris Creative Professional Services
President and COO, Ed Map Inc.