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Employee Development

Building a Sales Culture of Reciprocal Accountability

Published on February 21, 2018June 25, 2018 by Shannon Meadows

Ïn my last two blogs, I discussed finding the best candidates for your sales positions. Now that you’ve found your people, how do you build more team camaraderie, have your A-players sell even more and spur your consistent mid-tier...

Hiring is hard, so how will you get it right?

Published on December 11, 2017June 25, 2018 by Shannon Meadows

Hiring is Hard. How Will You Get It Right? Your crackerjack sales team isn’t hired. You nurture and develop it over time by implementing consistent training and process. However, choosing the right sales professionals is the first step. And,...

Shannon was a vitalizing participant on my executive team

Shannon and I have worked together building ed-tech businesses in the past, which prompted me to immediately think of her...

Frances Cairns, CEO and Co-founder, CampusQuad

Iris Creative Professional Services

2016-01-14T15:33:54-08:00

Frances Cairns, CEO and Co-founder, CampusQuad

Shannon and I have worked together building ed-tech businesses in the past, which prompted me to immediately think of her when we needed to accelerate sales at CampusQuad. Shannon brought invaluable domain expertise and insight that allowed her to quickly develop a strategic sales strategy and operational process to accurately assess the pipeline, set aggressive goals for growth, and execute to meet forecast. Additionally, Shannon facilitated many business development introductions and was a vitalizing participant on my executive team. I consider Shannon a creative and strategic thinking partner and expect we will work together again in the future.

https://iriscreative.net/testimonials/shannon-was-a-vitalizing-participant-on-my-executive-team/

Susan Perry, Hootsuite Director of Global Marketing

"Shannon worked with our cross-function team to develop a robust go-to-market strategy. She brought industry expertise, in-depth research and a...

Susan Perry

Director of Global Marketing, Hootsuite

Iris Creative Professional Services

2016-08-02T09:46:19-07:00

Susan Perry

Director of Global Marketing, Hootsuite

"Shannon worked with our cross-function team to develop a robust go-to-market strategy. She brought industry expertise, in-depth research and a framework for focusing and aligning our team. The project has helped to gain executive buy-in and will be used as a model for future planning."

https://iriscreative.net/testimonials/susan-perry-hootsuite-director-of-global-marketing/

Kerry Pigman, President and COO, Ed Map Inc.

"When Ed Map embarked on a strategic pivot in the Higher Education market, we asked Iris Creative to help us...

Kerry Pigman

President and COO, Ed Map Inc.

Iris Creative Professional Services

2016-08-02T09:48:21-07:00

Kerry Pigman

President and COO, Ed Map Inc.

"When Ed Map embarked on a strategic pivot in the Higher Education market, we asked Iris Creative to help us validate the market opportunity and devise a Go-to-Market Strategy. Shannon worked closely with the Ed Map Sales, Marketing, Product and Executive teams to expand on our prior work, contributing her market knowledge and research. Her Go-to-Market Strategy resonated well so I asked Shannon to lead executing the plan with the goals of rallying our Sales and Marketing organizations around the pivot and introducing our new direction to partners, customers and the market in general. A year since the project began, we are delighted with the results achieved and now consider Shannon an essential member of the Ed Map team".

https://iriscreative.net/testimonials/kerry-pigman-president-and-coo-ed-map-inc/

Sabih Bin Wasi, CEO and Co-Founder

"Stellic’s sales opportunities have increased markedly in the time we’ve worked with Shannon and Iris Creative. Shannon has helped us...

Sabih Bin Wasi

CEO and Co-Founder

Iris Creative Professional Services

2018-06-05T12:32:26-07:00

Sabih Bin Wasi

CEO and Co-Founder

"Stellic’s sales opportunities have increased markedly in the time we’ve worked with Shannon and Iris Creative. Shannon has helped us take a focused, methodical approach, which improves sales efficiency and effectiveness."

https://iriscreative.net/testimonials/sabih-bin-wasi-ceo-and-co-founder/

Mike Sharkey, Vice President Analytics, Blackboard

“Iris Creative’s expertise was exactly the kind of assistance that I needed for my growing business. As an educational technology...

Mike Sharkey, Vice President Analytics, Blackboard

Iris Creative Professional Services

2015-10-19T09:50:39-07:00

Mike Sharkey, Vice President Analytics, Blackboard

“Iris Creative’s expertise was exactly the kind of assistance that I needed for my growing business. As an educational technology startup with a background in software engineering, we were able to develop a strong product offering. However, we didn’t have the sales experience to know the best way to take the product to the market. Shannon’s experience in higher ed sales helped us create a sales strategy and pipeline from scratch. She also worked with us to develop a marketing approach that went hand-in-hand with the sales strategy.”

https://iriscreative.net/testimonials/mike-sharkey-president-blue-canary/

Paul Roberge, Founder and CEO, Lingk, Inc.

"I have worked with Shannon for over five years in various capacities and during that time her Tech Industry expertise,...

Paul Roberge
Founder and CEO, Lingk, Inc.

Iris Creative Professional Services

2015-10-26T10:18:14-07:00

Paul Roberge
Founder and CEO, Lingk, Inc.

"I have worked with Shannon for over five years in various capacities and during that time her Tech Industry expertise, leadership experience, collaborative approach and honest feedback have been invaluable. As CEO of Lingk, I consider Shannon a key strategic adviser as we create a product launch and go-to-market strategy for our new corporate venture."

https://iriscreative.net/testimonials/paul-roberge-founder-and-ceo-lingk-inc/

Pam Rose, Vice President Strategic Partnerships and Solutions, Orbis Education

"Shannon has a unique capability of assessing new markets and developing strategies for successful entry and growth. I’ve had the...

Pam Rose
Vice President Strategic Partnerships and Solutions, Orbis Education

Iris Creative Professional Services

2015-10-26T10:21:37-07:00

Pam Rose
Vice President Strategic Partnerships and Solutions, Orbis Education

"Shannon has a unique capability of assessing new markets and developing strategies for successful entry and growth. I’ve had the privilege of working with her on a number of initiatives over the past ten years and have experienced first-hand her leadership skills in mentoring and motivating business development teams to succeed. Shannon is viewed as a thought leader and is well respected within the industry, she’s the go-to person for companies entering the market or looking to grow their business."

https://iriscreative.net/testimonials/pam-rose-vice-president-strategic-partnerships-and-solutions-orbis-education/

Sheila Bradley, Senior Director, Sales Operations, Udemy

"Shannon has a keen eye for seeing organizational dynamics, systemic challenges and potential for success. She bridges insight and executive...

Sheila Bradley
Senior Director, Sales Operations, Udemy

Iris Creative Professional Services

2015-10-26T10:53:22-07:00

Sheila Bradley
Senior Director, Sales Operations, Udemy

"Shannon has a keen eye for seeing organizational dynamics, systemic challenges and potential for success. She bridges insight and executive wisdom to design an effective growth strategy, business development infrastructure, and execution methodology. Shannon is a rare blend of both the art and science of value-creating executive leadership."

https://iriscreative.net/testimonials/sheila-bradley-senior-director-sales-operations-udemy/

Contact Iris Creative

Shannon Meadows

213-705-5554
Shannon@IrisCreative.net
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