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Understanding Education Technology, a discussion with Jennifer Didier, President, Tech in the Right Direction

Published on April 12, 2023April 12, 2023 by Shannon Meadows

Click here to listen to Shannon’s interview with Tech in the Right Direction Listen to Shannon’s detailed talk with Tech in the Right Direction’s President, Jennifer Didier. Jennifer and Shannon talk details on education technology and how it came...

Project Manage Your Way to a Sale

Published on March 18, 2019March 22, 2019 by Shannon Meadows

Last month, Shannon’s blog was about Taking Control of the Sale as a way to free stalled deals. For some sellers including account managers, technical pre-sales reps and even CEO’s, the prospect of direct and sometimes uncomfortable conversations to...

Moving Stalled Deals into Overdrive

Published on February 19, 2019February 20, 2019 by Shannon Meadows

February is the perfect time to review your sales pipeline for stalled deals, those opportunities that have stagnated. Deals get stalled for many reasons and here are a few examples An Unresponsive Customer: Customers stop returning calls or email The...

Iris Creative partners with UK-based Bibliotech

Published on October 24, 2018 by Shannon Meadows

Mill Valley, CA – October 22, 2018 Iris Creative and UK-based Bibliotech, a digital content platform, partner to expand North American Market presence. Bibliotech founders Dave Sherwood and Tao Mantaras and their North American team are pleased...

Fundamentals of Getting Started with ABM

Published on June 25, 2018June 25, 2018 by Shannon Meadows

Asking your organization to adopt an ABM strategy is requiring teams to work differently and collaborate in new and unfamiliar ways. Here are some best practices to ensure success. Garnering Support Effective change management is indispensable for ABM adoption....

Mike Sharkey, Vice President Analytics, Blackboard

“Iris Creative’s expertise was exactly the kind of assistance that I needed for my growing business. As an educational technology...

Mike Sharkey, Vice President Analytics, Blackboard

Iris Creative Professional Services

2015-10-19T09:50:39-07:00

Mike Sharkey, Vice President Analytics, Blackboard

“Iris Creative’s expertise was exactly the kind of assistance that I needed for my growing business. As an educational technology startup with a background in software engineering, we were able to develop a strong product offering. However, we didn’t have the sales experience to know the best way to take the product to the market. Shannon’s experience in higher ed sales helped us create a sales strategy and pipeline from scratch. She also worked with us to develop a marketing approach that went hand-in-hand with the sales strategy.”

https://iriscreative.net/testimonials/mike-sharkey-president-blue-canary/

Paul Roberge, Founder and CEO, Lingk, Inc.

"I have worked with Shannon for over five years in various capacities and during that time her Tech Industry expertise,...

Paul Roberge
Founder and CEO, Lingk, Inc.

Iris Creative Professional Services

2015-10-26T10:18:14-07:00

Paul Roberge
Founder and CEO, Lingk, Inc.

"I have worked with Shannon for over five years in various capacities and during that time her Tech Industry expertise, leadership experience, collaborative approach and honest feedback have been invaluable. As CEO of Lingk, I consider Shannon a key strategic adviser as we create a product launch and go-to-market strategy for our new corporate venture."

https://iriscreative.net/testimonials/paul-roberge-founder-and-ceo-lingk-inc/

Pam Rose, Vice President Strategic Partnerships and Solutions, Orbis Education

"Shannon has a unique capability of assessing new markets and developing strategies for successful entry and growth. I’ve had the...

Pam Rose
Vice President Strategic Partnerships and Solutions, Orbis Education

Iris Creative Professional Services

2015-10-26T10:21:37-07:00

Pam Rose
Vice President Strategic Partnerships and Solutions, Orbis Education

"Shannon has a unique capability of assessing new markets and developing strategies for successful entry and growth. I’ve had the privilege of working with her on a number of initiatives over the past ten years and have experienced first-hand her leadership skills in mentoring and motivating business development teams to succeed. Shannon is viewed as a thought leader and is well respected within the industry, she’s the go-to person for companies entering the market or looking to grow their business."

https://iriscreative.net/testimonials/pam-rose-vice-president-strategic-partnerships-and-solutions-orbis-education/

Sheila Bradley, Senior Director, Sales Operations, Udemy

"Shannon has a keen eye for seeing organizational dynamics, systemic challenges and potential for success. She bridges insight and executive...

Sheila Bradley
Senior Director, Sales Operations, Udemy

Iris Creative Professional Services

2015-10-26T10:53:22-07:00

Sheila Bradley
Senior Director, Sales Operations, Udemy

"Shannon has a keen eye for seeing organizational dynamics, systemic challenges and potential for success. She bridges insight and executive wisdom to design an effective growth strategy, business development infrastructure, and execution methodology. Shannon is a rare blend of both the art and science of value-creating executive leadership."

https://iriscreative.net/testimonials/sheila-bradley-senior-director-sales-operations-udemy/

Shannon was a vitalizing participant on my executive team

Shannon and I have worked together building ed-tech businesses in the past, which prompted me to immediately think of her...

Frances Cairns, CEO and Co-founder, CampusQuad

Iris Creative Professional Services

2016-01-14T15:33:54-08:00

Frances Cairns, CEO and Co-founder, CampusQuad

Shannon and I have worked together building ed-tech businesses in the past, which prompted me to immediately think of her when we needed to accelerate sales at CampusQuad. Shannon brought invaluable domain expertise and insight that allowed her to quickly develop a strategic sales strategy and operational process to accurately assess the pipeline, set aggressive goals for growth, and execute to meet forecast. Additionally, Shannon facilitated many business development introductions and was a vitalizing participant on my executive team. I consider Shannon a creative and strategic thinking partner and expect we will work together again in the future.

https://iriscreative.net/testimonials/shannon-was-a-vitalizing-participant-on-my-executive-team/

Susan Perry, Hootsuite Director of Global Marketing

"Shannon worked with our cross-function team to develop a robust go-to-market strategy. She brought industry expertise, in-depth research and a...

Susan Perry

Director of Global Marketing, Hootsuite

Iris Creative Professional Services

2016-08-02T09:46:19-07:00

Susan Perry

Director of Global Marketing, Hootsuite

"Shannon worked with our cross-function team to develop a robust go-to-market strategy. She brought industry expertise, in-depth research and a framework for focusing and aligning our team. The project has helped to gain executive buy-in and will be used as a model for future planning."

https://iriscreative.net/testimonials/susan-perry-hootsuite-director-of-global-marketing/

Kerry Pigman, President and COO, Ed Map Inc.

"When Ed Map embarked on a strategic pivot in the Higher Education market, we asked Iris Creative to help us...

Kerry Pigman

President and COO, Ed Map Inc.

Iris Creative Professional Services

2016-08-02T09:48:21-07:00

Kerry Pigman

President and COO, Ed Map Inc.

"When Ed Map embarked on a strategic pivot in the Higher Education market, we asked Iris Creative to help us validate the market opportunity and devise a Go-to-Market Strategy. Shannon worked closely with the Ed Map Sales, Marketing, Product and Executive teams to expand on our prior work, contributing her market knowledge and research. Her Go-to-Market Strategy resonated well so I asked Shannon to lead executing the plan with the goals of rallying our Sales and Marketing organizations around the pivot and introducing our new direction to partners, customers and the market in general. A year since the project began, we are delighted with the results achieved and now consider Shannon an essential member of the Ed Map team".

https://iriscreative.net/testimonials/kerry-pigman-president-and-coo-ed-map-inc/

Sabih Bin Wasi, CEO and Co-Founder

"Stellic’s sales opportunities have increased markedly in the time we’ve worked with Shannon and Iris Creative. Shannon has helped us...

Sabih Bin Wasi

CEO and Co-Founder

Iris Creative Professional Services

2018-06-05T12:32:26-07:00

Sabih Bin Wasi

CEO and Co-Founder

"Stellic’s sales opportunities have increased markedly in the time we’ve worked with Shannon and Iris Creative. Shannon has helped us take a focused, methodical approach, which improves sales efficiency and effectiveness."

https://iriscreative.net/testimonials/sabih-bin-wasi-ceo-and-co-founder/

Contact Iris Creative

Shannon Meadows

213-705-5554
Shannon@IrisCreative.net
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